主讲人简介：Yingjiao Xu, Professor atNorth Carolina State University. She holds a B.S. degree in Textile Engineeringfrom China Textile University (now renamed as Donghua University), a M.S.degree in Textile Merchandising from Renmin University of China, and a M.S.degree in Applied Statistics and a Ph.D. degree in Textiles, Apparel, andMerchandising from Louisiana State University.Dr. Xu joined the facultyof the College of Textiles in August, 2010. Prior to this, she worked at OhioUniversity for 10 years, where she taught in the area of Retail Merchandisingand conducted research in the area of consumer behavior. While attending graduateschool at Renmin University of China in Beijing, Dr. Xu worked part time forseveral companies, including China International Clothing and Accessories Fair,China National Garment R & D Center, and Beima Trade & TechnologyDevelopment Company.Dr. Xu’s research focuses on consumer behavior. She has investigatedvarious types of consumer behaviors, including rational consumer behavior,impulse buying, compulsive buying, and conspicuous consumption, from social,psychological, and cultural perspectives. Her current research projectsinclude: 1) consumer behavior for luxury fashion products;2)consumer responses to green marketing in the apparel industry; and 3)the role of social media in consumer behavior and in building brand equity forapparel companies.
内容摘要：(1)Introduction to the College of Textile at North Carolina State University(2) Potentialopportunities for studying at NCSU.(3) Consumer behavior in textile merchandising andused in textile product design and development