主讲人简介：沈滨，电子商务与物流系，硕导。研究方向：时尚供应链、可持续发展。
内容摘要：Design innovation is the engine of fashion.Many fashion firms outsource design innovation to their suppliers. Designoutsourcing is on the rise in the fashion supply chain, but research in thisarea lags behind industry practice. In this paper, we examine how designoutsourcing affects the supply chain, and we compare supply chain performance underan Original Equipment Manufacturer (OEM) strategy versus an Original DesignManufacturer (ODM) strategy.